Website Redesign
Stadion Dierenkliniek
UX/UI · Web Design · Conversion
Project Overview
The project addressed key issues in visual hierarchy, navigation, and emotional connection, introducing a more modern, structured, and human-centered design. By refining the content architecture and integrating trust-building elements, the new experience guides users more intuitively while reinforcing credibility.
The result is a more accessible and professional digital presence that improves usability and client perception, while also simplifying the reservation process by enabling more direct and frictionless contact reducing the need for emails or calls and helping attract new patients and support ongoing business growth.
The Challenge
The existing website did not reflect the quality of care provided by the clinic and lacked the elements needed to build trust with new visitors.
Weak visual hierarchy, unclear navigation, and limited emotional connection made it difficult for users to engage and take action.
The core problem was not aesthetic it was low trust at the decision making moment.
The Approach
A human-centered design approach focused on clarity, calmness, and usability, aiming to reduce friction and support confident decision-making for pet owners.
The goal was to align the digital experience with how people actually choose a veterinary clinic: through reassurance, clarity, and trust.
Design Direction
The redesign introduced a more modern and structured layout, improving readability and navigation.
A softer, more approachable visual language was implemented, alongside a clearer content hierarchy to guide users intuitively.
Trust signals and strategic messaging were integrated throughout the experience.
Functional Improvements
- streamlined booking to reduce friction
- “know more” sections to build trust and share tips
- clearer structure for faster, easier scanning
- integrated location and route access
- scalable system for ongoing updates
Search visibility and local presence were also improved through optimized content and Google Business integration.
Functional Improvements
- streamlined booking to reduce friction
- “know more” sections to build trust and share tips
- clearer structure for faster, easier scanning
- integrated location and route access
- scalable system for ongoing updates
Search visibility and local presence were also improved through optimized content and Google Business integration.
Result
The new website delivers a clearer, more structured experience that improves usability and strengthens the clinic’s professional perception.
Performance and visibility improvements are reflected in real-world engagement changes, with post-redesign data showing a clear increase in Google Business activity compared to the pre-redesign period. This includes higher levels of profile interaction, improved discovery, and stronger user engagement signals.
Structured content and optimized metadata also support improved search visibility and a more consistent presence in Google results.
Overall, the redesign better aligns the digital experience with the quality of care provided, supporting engagement, easier access to services, and ongoing growth.
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