Federica Di Deo
I design structured digital experiences for products, websites, and screens.
I focus on creating clear, usable and visually coherent digital interfaces that connect communication, context and user needs.
Federica Di Deo
I design structured digital experiences for products, websites, and screens.
I focus on creating clear, usable and visually coherent digital interfaces that connect communication, context and user needs.
Education & Foundation
My background combines a bachelor’s degree in product and communication design from ISIA Roma Design with early experience in communication and print graphic design in Italy. After graduating, I moved to the Netherlands to strengthen my international perspective and expand my focus on digital experience design, later continuing my studies at the UX Design Institute. Since then, I’ve worked across web and digital signage projects, shaping how I approach design as a system rather than isolated visuals.
I work across UX/UI, websites and digital signage, translating complex information into structured and intuitive experiences across different environments.
Core Values
Clarity & Understanding
Creating interfaces that communicate clearly and reduce cognitive effort for the user.
Usability & Function
Designing experiences that are intuitive, efficient, and frictionless in real-world use.
Structure & Consistency
Building coherent systems that stay visually and functionally aligned across touchpoints.
Context & Purpose
business goals.
Core Values
Clarity & Understanding
Creating interfaces that communicate clearly and reduce cognitive effort for the user.
Usability &
Function
Designing experiences that are intuitive, efficient, and frictionless in real-world use.
Structure & Consistency
Building coherent systems that stay visually and functionally aligned across touchpoints.
Context &
Purpose
Ensuring every design decision supports both user needs and business goals.
Outside the Work
Care & emotional awareness
My dog Nina was a very important part of my life. She taught me presence, patience, and a different kind of intelligence one that exists without language. Losing her deeply changed the way I understand care, attention, and emotional awareness in everyday life. This continues to influence how I design, with more sensitivity and awareness.
Process & thinking
I also cook often, especially slow processes like dough-making, where timing, repetition, and care directly shape the outcome. I see a clear connection between that and design both require patience, process, and continuous refinement.
Relation with nature
Outside of work, I spend a lot of time observing people, animals, environments, and the quiet logic of natural systems. This way of relating to what is around me is something I naturally return to.
Lifestyle
My home is filled with plants, and I’m drawn to environments that feel alive and evolving rather than static. Cycling through Amsterdam especially its quieter, less visible areas gives me space to slow down and think more clearly.
Reach out, CONNECT.
Reach out, CONNECT.