Federica Di Deo - Freelance Product Designer

Product Designer · FDD

Structured digital experiences
for products and websites
that focus on clear navigation. structured layouts. intuitive interactions. consistent systems. built for efficiency.

Product Designer · FDD

Structured digital experiences for products & websites that focus on clear navigation. structured layouts. intuitive interactions. consistent systems. built for efficiency.

Strategy Comes First Structure Before Style Clarity Over Noise Design That Performs

Featured Work

Stadiondierenkliniek

Problem: Unclear navigation and low user trust.

Approach: Clear structure, trust cues, improved booking.

Outcome: Easier booking, stronger visibility, higher engagement.

Featured Work

Stadiondierenkliniek

Problem: Unclear navigation and low user trust.

Approach: Clear structure, trust cues, improved booking.

Outcome: Easier booking, stronger visibility, higher engagement.

Bring clarity, consistency, and impact to every project...

Web Design & UX

Design and build websites with a strong focus on usability, structure, and visual clarity, including minor coding adjustments and layout refinements.

Design Systems & UI

Create scalable design systems and UI components that ensure consistency, efficiency, and cohesive digital experiences across projects.

Brand & Print Design

Design logos, visual identities, and printed materials, translating brand strategy into clear, consistent, and impactful visual communication.

Motion & Digital Screens

Design motion graphics and everyday digital screen content for large displays, delivering engaging visuals that communicate clearly and effectively.

Bring clarity, consistency, and impact to every project...

Web Design & UX

Design and build websites with a strong focus on usability, structure, and visual clarity, including minor coding adjustments and layout refinements.

Design Systems & UI

Create scalable design systems and UI components that ensure consistency, efficiency, and cohesive digital experiences across projects.

Brand & Print Design

Design logos, visual identities, and printed materials, translating brand strategy into clear, consistent, and impactful visual communication.

Motion & Digital Screens

Design motion graphics and everyday digital screen content for large displays, delivering engaging visuals that communicate clearly and effectively.

Bring clarity, consistency, and impact to every project...

Web Design & UX

Design and build websites with a strong focus on usability, structure, and visual clarity, including minor coding adjustments and layout refinements.

Design Systems & UI

Create scalable design systems and UI components that ensure consistency, efficiency, and cohesive digital experiences across projects.

Brand & Print Design

Design logos, visual identities, and printed materials, translating brand strategy into clear, consistent, and impactful visual communication.

Motion & Screens

Design motion graphics and everyday digital screen content for large displays, delivering engaging visuals that communicate clearly and effectively.

Turning your story into design

Let’s build digital experiences that engage, communicate, and elevate your brand

Turning your story into design

Let’s build digital experiences that engage, communicate, and elevate your brand

Turning your story into design

Let’s build digital experiences that engage, communicate, and elevate your brand.

"excellent creativity and attention to detail - a highly skilled designer"

Paul

Footcare UK

"Working with Federica was a fantastic experience. She brought great creativity, talent, and professionalism to a very demanding and complex project. Despite the short timeline and the many details involved, Federica remained patient, responsive, and committed to delivering high-quality work. Her slides enriched our school play visually and emotionally, helping even our amateur actors shine on stage. She was always open to feedback, made necessary changes quickly, and showed a true understanding of the artistic vision. I'm extremely pleased with the final result and would gladly work with her again in the future. Highly recommended!"

Tanya N.

PeoplePerHour

"FANTASTIC work, really pleased"

Jonny

CYPRO

"We initially reached out to Federica to design digital signage templates for our software platform. From our initial conversations, Federica has been a joy to work with and has a high level of understanding and attention to detail. At each stage of our projects, Federica has made sure we are happy with the final product asking for feedback until she and ourselves are 100% happy. We've already been impressed with what Federica has done for us and can't wait to have her expertise on future projects."

Alistair Cousins

Troudigital

"Federica managed to get our website to the next level! It was very pleasant to work with her, as she was very quick to respond to all questions and ideas we have. Federica made really amazing changes to our website with regards to the colours, the design, the graphics and the menu set up. From my experience of working with Federica first hand, I can vouch that she is an excellent professional and rewarding to work with."

Stella Romana Airoldi

22STARS

"I just wanted to say that the website you created is a real improvement, and I truly believe it's already helping us attract more new patients. I'm very happy with your work."

Evelin

stadiondierenkliniek.nl

Strategy Comes First Structure Before Style Clarity Over Noise Design That Performs

Reach out, CONNECT.

"excellent creativity and attention to detail - a highly skilled designer"

Paul

Footcare UK

Tanya N.

PeoplePerHour

"FANTASTIC work, really pleased"

Jonny

CYPRO

Alistair Cousins

Troudigital

Stella Romana Airoldi

22STARS

"I just wanted to say that the website you created is a real improvement, and I truly believe it's already helping us attract more new patients. I'm very happy with your work."

Evelin

stadiondierenkliniek.nl

Strategy Comes First Structure Before Style Clarity Over Noise Design That Performs