Branding & Web Design for Accounting Businesses
FiscaLogic
Branding · Visual Identity · Web Design
Brand Overview
Fiscalogic is a branding and website design project for an accounting and tax advisory firm.
The goal was to craft a modern, trustworthy identity that reflects the company’s core values trust, transparency, and reliability while building a strong and cohesive digital presence through a fully designed website.
The project brings together logo design, a complete visual identity system, and web design to deliver a consistent and professional brand experience across both digital and print touchpoints.
Design Direction
The logo combines the initials “F” and “L” into a unified typographic symbol within a circular form, reflecting structure, balance, and reliability.
A clean, minimal visual language defines the identity, supported by a professional palette of teal and dark grey to convey trust and clarity.
The system extends into the website, where layout, spacing, and hierarchy ensure readability and a clear, structured user experience across key pages.
Web design
The website design focuses on clarity and accessibility, with a structured layout that supports easy navigation and quick access to key information.
Sections are organised to highlight services, company information, and contact points, ensuring users can understand and engage with the business efficiently.
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