Mobile App for skiers
Instructr
UX/UI · Research · Design
Improving your skiing isn’t always straightforward. Instructr analyzes technique through video, delivering detailed feedback and live coaching. The platform also connects skiers through curated content and direct conversations with creators.
Project Overview
Instructr is a ski-focused app designed to help users improve their technique through video-based feedback from professional coaches. Users can upload their ski sessions to receive detailed analysis, while also accessing articles, videos, and direct interaction with coaches.
The product combines, Coaching feedback (paid feature), Educational content (free feature), Community interaction
Goal
To create a platform that both supports skill improvement and attracts users through free content.
Research
Competitor Analysis
I analysed similar platforms to understand existing UX patterns and feature gaps: Carv, Vimbu, Slopes.
Focus areas: Sign-up flows, Feature structure, Content accessibility.
User Research
A survey was conducted to better understand user behaviour, learning habits, and expectations.
Key insights
- 80% search for ski-related content
- 90% ski with others
- 55% prefer a single, centralised platform
- 35% trust online tools to improve their skills
Define
Flow Diagram
Research showed a clear gap in how users learn and improve. Users need a more guided experience, where content and feedback are brought together in one place.
This led to defining two main directions
- Personalised coaching through video feedback
- A content hub designed to educate and engage
Free content plays a key role in building trust, increasing engagement, and encouraging users to explore paid features.
Design
Visual Exploration
I translated insights into a structured experience.
- Created user flows to map the journey
- Developed concept sketches to explore ideas quickly
- Built a design system to ensure consistency
- Delivered a high-fidelity prototype
This shows the progression from early sketches through visual exploration to the interactive prototype, reflecting both my brainstorming process and the final structured experience.
Design
Visual Exploration
I translated insights into a structured experience.
- Created user flows to map the journey
- Developed concept sketches to explore ideas quickly
- Built a design system to ensure consistency
- Delivered a high-fidelity prototype
This shows the progression from early sketches through visual exploration to the interactive prototype, reflecting both my brainstorming process and the final structured experience.
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